83% of Gen Z women and girls say they received little or no education about tampons before their period began. We created this campaign to help educate women and debunk some periods and tampons misinformation.
We also created a series of social videos where Gen Z gets a lot of information from. (If the vertical videos don’t show, please refresh the page).
Lastly, we did a series of print ads to reinforce our key message.
Press: Ad Age | People Magazine | NBC | Vibe | WWD
Agency: Grey | CD: Rebecca Flinn | Sr CW: Casey Powell | Sr AD: Myriam Manzanera