83% of Gen Z girls got their first period with no idea how to use a tampon. We made it our mission to change that, giving young women the real education they never got.
We also created a series of social videos where Gen Z gets a lot of information from. (If the TikTok doesn’t show, please refresh the page).
Lastly, we did a series of print ads to reinforce our key message.
Press: Ad Age | People Magazine | NBC | Vibe | WWD
Agency: Grey | CD: Rebecca Flinn | Sr CW: Casey Powell | Sr AD: Myriam Manzanera