COVID-19 didn't just put older adults at physical risk. It cut them off from the connections that make life meaningful. We helped AARP show up when it mattered most, spotlighting the community, resources, and purpose they provide to millions.
We created print executions that were featured in different magazines and newspapers across different communities in the country.
Agency: Grey | CDs: Jon Cochran & Brian Pluta | CW: Caitlin Condon | AD: Myriam Manzanera