AARP Virtual Offerings

At the beginning of Covid-19, AARP aimed to remind older adults that staying engaged and fulfilled was possible. We created a campaign to highlight AARP's range of offerings and emphasized the supportive community they provide.

We created print executions that were featured in different magazines and newspapers across different communities in the country.

Agency: Grey | CDs: Jon Cochran & Brian Pluta | CW: Caitlin Condon | AD: Myriam Manzanera